Jonas Munkvold


Meet: Jonas Munkvold

Role: Coach at Nottingham Forest Academy

  1. Can you give us a bit of background information on yourself?

I coach at Nottingham Forest Academy, after moving here from Oslo, Norway at the beginning of last season. Since arriving here I have been very impressed with the setup and culture. One of the things which impressed me most is the safe and enjoyable environment the club and coaches create for the youth players. Combined with a good education on and off the pitch I believe the children representing us are in a very good position to develop themselves.

A moment which sums this up for me was during a foundation phase game, where we played another club of a similar level. We made sure every player played in positions where they were challenged as well as their most comfortable position. At the same time their coach was full of praise every time one of theirs tried something “difficult”, and encouraging all players to take risks and stretch themselves. Very impressive I thought.

2. How would you define a parent(s) role within youth sports?

Young people should be stretched & challenged at the same time as they are supported. The balance of this is different for each individual. The parent and coach share a responsibility in this regard – if we make it too comfortable the child may become demotivated and bored, if we make it too challenging the child may become demotivated and anxious. Together, coaches and parents must try to find a good balance for each child.

3. What are the benefits of being a positive youth sports parent?

Some people will have seen or heard the stories of Cristiano Ronaldo or Michael Jordan who grew up in dysfunctional homes and become the best in the world because of this. Or the stories of Tiger Woods and others who were trained to be the best in their sport from a young age, and those stories of endless deliberate practice to reach 10 000 hours as soon as possible. The important distinction here is that the stories we hear (these stories) are not the majority, but rather a very small percent of the people who have experienced similar youths. Reflect on the following: imagine having a childhood like this, only to (for any reason) not make it as a professional in your sport, what do you have left? How many friends will they have left? How many memories will you have created together to shape their values and development of behaviours?

It is not my place to speak for others or tell them how to raise a child. However, when I have children, I will emphasize their enjoyment and development as people instead of pushing them towards any particular path. Should they explicitly show a desire to become the best in the world that might change, as I would then be helping them – as opposed to pushing.

4. What advice would you give any youth sports parents, with a talented son/daughter and ambition also drive to reach the highest level?

  • Advice to the player

I often preach that players should look for learning in every activity. Be prepared to learn and conscious of what you want to learn/practice today, then monitor that through training. If you during or afterwards discover that you are not behaving accordingly you have to reflect on why, and make sure to do something different next opportunity. Once you start this process of self-regulated learning you will discover a life-skill which will help you on and off the pitch.

Players who regularly do this, and take responsibility of their own development develop skills which will help as they get to higher levels of football.

  • Advice to the parents

Regardless of how talented the child might be (we don’t know the right answer to this anyway) parents can use sport as an arena to teach life skills. Talk about how the child can deal with the context of team-mates and team-sport, how to deal with challenges and how to learn from defeat and wins. These are a few examples of “thinking tools” which will help the child both on and off the pitch as they grow older.

Try to avoid telling them all these lessons, as they are unlikely to take your word for it before experiencing it themselves, so try to teach using questions, metaphors and relatable stories. Avoid the lectures, nobody likes them.

5. What advice would you give coaches/clubs regarding youth sports parents?

Educate and communicate. Inform parents how their child will be challenged and supported during the season, and ask them to support this process at home while being open with club/coaches about any individual issues or questions.

I have heard of clubs inviting parents to coaching courses, this might be a step in the right direction but not specific enough. It might also give the parents a false sense of coaching competence. Maybe it is time for clubs/FA’s to design a football parent education course? Where parents learn about some of the ways they can help their child enjoy and develop, while learning both sport- and life skills.

6. What advice would you give youth sports parents for the car journey to and from youth sports practices and/or games?

Ask good questions and listen. Hold your child responsible and accountable for what they say, and that they act accordingly – but as a parent, not a coach. Your child will appreciate the consistent expectations and different roles. Good questions encourage reflections and aims for future practice. You could help nudge the conversation in a certain direction, but try to leave the topic and reflections up to the child.

Good questions can be such as:

  • How did you perceive the game/training today?
  • What did you learn (or practice) today?

Remember: your child will not become good at these processes unless you allow them to explore them. Would you expect them to develop the ability to reflect if you always take the initiative and make them the passenger in the conversation? Good questions are rarely easy to answer, so give them time to think and reflect before telling them what you think the answer might be.

7. What types of behaviours/mannerisms/comments would you encourage parents to demonstrate?

Display the behaviour you want of your child. Some parents will speak badly of referees, coaches or other players – would you be proud if your child spoke like this to their friends or peers?

You are not the coach, so by shouting instructions from the sideline you are most likely just adding confusion to the children. Instead, try to encourage the child to try their best and always be a good team-mate. These are behaviours we know leads to better team performance, and most likely also to higher level of engagement and enjoyment.

8. What is next for you as a coach / club / organisation?

I am very happy at my club Nottingham Forest and want to stay here and contribute to the good learning environment around the academy. However, when it is time to move on I would be very intrigued to go somewhere new and exciting, somewhere the culture and the language is new. After coaching and living in Norway and England that move out of my comfort zone seems very exciting – but all in good time.

Thank you for taking the time to complete the following interview questions.

You can find more about Jonas on these social media outlets:

Twitter: @CoachMunkvold 


Thank you Jonas for taking the time to complete the following interview questions.

The Sporting Influencer




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